Review of Marketing Research, 8 : Special Issue - Marketing Legends.

This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Malhotra, Naresh K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford : Emerald Group Publishing, 2011.
Temas:
Hospitality industry > Marketing.
Marketing. Distribution of products.
Tourism > Marketing.
Geography.
Hospitality.
Geography
Géographie.
Hospitalité.
geography.
SCIENCE > Earth Sciences > Geography.
TRAVEL > Budget.
TRAVEL > Hikes & Walks.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Parks & Campgrounds.
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