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Sustainable Marketing of Cultural and Heritage Tourism.
Through a discussion and analysis of the literature and practices, this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2010.
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| Colección: | Routledge critical studies in tourism, business and management.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Through a discussion and analysis of the literature and practices, this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. |
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| Descripción Física: | 1 online resource (253 pages). |
| ISBN: | 9780203855416 0203855418 |