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Sustainable Marketing of Cultural and Heritage Tourism.
Through a discussion and analysis of the literature and practices, this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2010.
|
| Colección: | Routledge critical studies in tourism, business and management.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Chhabra, Deepak. | |
| 245 | 1 | 0 | |a Sustainable Marketing of Cultural and Heritage Tourism. |
| 260 | |a Hoboken : |b Taylor & Francis, |c 2010. | ||
| 300 | |a 1 online resource (253 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge Critical Studies in Tourism, Business and Management | |
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; List of Illustrations; Preface; Acknowledgments; 1 Marketing of Heritage Tourism; 2 Setting a Sustainability Stage for Heritage Tourism; 3 Strategic Sustainable Heritage Tourism Marketing Model; 4 Museums; 5 Historic House Museums; 6 Heritage Hotels and Resorts; 7 Heritage Festivals; 8 Heritage Tourism Merchandise; 9 Future of Sustainable Marketing: Contemplation and Challenges; Bibliography; Index. | |
| 520 | |a Through a discussion and analysis of the literature and practices, this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Geography. | |
| 650 | 0 | |a Hospitality. | |
| 650 | 2 | |a Geography | |
| 650 | 6 | |a Géographie. | |
| 650 | 6 | |a Hospitalité. | |
| 650 | 7 | |a geography. |2 aat | |
| 650 | 7 | |a Geography |2 fast | |
| 650 | 7 | |a Hospitality |2 fast | |
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| 830 | 0 | |a Routledge critical studies in tourism, business and management. | |
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