Bottom of the pyramid marketing : making, shaping and developing BOP markets /

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing pra...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Singh, Ramendra (Editor)
Format: Electronic eBook
Language:Inglés
Published: Bingley, UK : Emerald Publishing Limited, 2019.
Series:Marketing in emerging markets
Subjects:
Marketing.
Branding (Marketing)
Market segmentation.
Marketing
Stratégie de marque.
Segmentation du marché.
marketing.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Market segmentation
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