Cita APA (7a ed.)

Singh, R. (2019). Bottom of the pyramid marketing: Making, shaping and developing BOP markets. Emerald Publishing Limited.

Cita Chicago Style (17a ed.)

Singh, Ramendra. Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets. Bingley, UK: Emerald Publishing Limited, 2019.

Cita MLA (8a ed.)

Singh, Ramendra. Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets. Emerald Publishing Limited, 2019.