Cargando…
Bottom of the pyramid marketing : making, shaping and developing BOP markets /
BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing pra...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing Limited,
2019.
|
| Colección: | Marketing in emerging markets
|
| Temas: | |
| Acceso en línea: | Texto completo |