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Invention in PR /

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Ritchie, Adam (Public relations advocate) (Auteur)
Format: Électronique Audio
Langue:Inglés
Publié: [Old Saybrook, Connecticut] : Tantor Media, Inc., 2023.
Édition:[First edition].
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)