Strategic Brand Management and Development /

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Lalaounis, Sotiris (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: Electronic eBook
Language:Inglés
Published: Routledge, 2020.
Edition:1st edition.
Subjects:
Branding (Marketing)
Product management.
Brand name products > Management.
Stratégie de marque.
Produits commerciaux > Gestion.
Produits de marque > Gestion.
branding.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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