Grow the core : how to focus on your core business for brand success /

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, its a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new ma...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Taylor, David, 1964-
Format: Électronique eBook
Langue:Inglés
Publié: Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013]
Collection:Gale Virtual Reference Library.
Sujets:
Brand name products > Management.
Product management.
Strategic planning.
Branding (Marketing)
Produits de marque > Gestion.
Produits commerciaux > Gestion.
Planification stratégique.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Advertising & Promotion.
Marketing.
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