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Strategic brand management for B2B markets : a road map for organizational transformation /
This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most resp...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New Delhi : Thousand Oaks, Calif. :
Response Books ; Sage Publications,
2010.
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| Collection: | Response books.
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| Sujets: | |
| Accès en ligne: | Texto completo |