Influencer marketing for brands : what YouTube and Instagram can teach you about the future of digital advertising /

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing--currently utilized with great success on Instagram and YouTube--is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the futu...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Levin, Aron (Marketing executive) (Author)
Format: Electronic eBook
Language:Inglés
Published: [California] : Apress, [2020]
Subjects:
Internet marketing.
Branding (Marketing)
Influence (Psychology)
Internet > Social aspects.
Marketing sur Internet.
Stratégie de marque.
Influence (Psychologie)
Internet > Aspect social.
branding.
Internet marketing
Internet > Social aspects
Online Access:Texto completo (Requiere registro previo con correo institucional)

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