Influencer marketing for brands : what YouTube and Instagram can teach you about the future of digital advertising /

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing--currently utilized with great success on Instagram and YouTube--is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the futu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Levin, Aron (Marketing executive) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [California] : Apress, [2020]
Temas:
Internet marketing.
Branding (Marketing)
Influence (Psychology)
Internet > Social aspects.
Marketing sur Internet.
Stratégie de marque.
Influence (Psychologie)
Internet > Aspect social.
branding.
Internet marketing
Internet > Social aspects
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Chapter 1: Origins
  • Chapter 2: People Are Media Companies
  • Chapter 3: Influence Is an Outcome, Not a Profession
  • Chapter 4: The Art and Science of Creativity
  • Chapter 5: Creator-Centric Strategies
  • Chapter 6: 1:1 Relationships at Scale
  • Chapter 7: The 4-Step Influencer Marketing Framework
  • Chapter 8: Measuring What Matters
  • Glossary.-

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