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Influencer marketing for brands : what YouTube and Instagram can teach you about the future of digital advertising /
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing--currently utilized with great success on Instagram and YouTube--is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the futu...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
[California] :
Apress,
[2020]
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |