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The social media MBA guide to ROI : how to measure and improve your return on investment /
"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, au...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Chichester, West Sussex, United Kingdom :
John Wiley and Sons Ltd,
2014.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |