The social media MBA guide to ROI : how to measure and improve your return on investment /

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"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, au...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Holloman, Christer
Format: Electronic eBook
Language:Inglés
Published: Chichester, West Sussex, United Kingdom : John Wiley and Sons Ltd, 2014.
Subjects:
Social media > Management.
Rate of return.
Médias sociaux > Gestion.
Taux de rendement.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Rate of return
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Strategy
  • Measure ROI by Platform. Facebook
  • Twitter
  • YouTube
  • LinkedIn
  • Google+
  • Pinterest
  • Blogs
  • Tools. Choosing a supplier
  • Popular measuring platforms
  • Case Studies. O₂ -Customer service
  • Sabre Hospitality Solutions- business development
  • Makino- sales
  • giffgaff- customer retention
  • BRAVEday Insurance- communication
  • Beats by Dr. Dre- viral campaign
  • Safeguarding ROI.

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