The brand IDEA : managing nonprofit brands with integrity, democracy, and affinity /

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"Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adapted from the private sector in favor of a strategic, sect...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Laidler-Kylander, Nathalie
Autres auteurs: Stenzel, Julia Shepard, 1964-
Format: Électronique eBook
Langue:Inglés
Publié: San Francisco, CA : Jossey Bass, A Wiley Brand, [2014]
Édition:First edition.
Sujets:
Nonprofit organizations > Management.
Nonprofit organizations > Marketing.
Associations sans but lucratif > Gestion.
Associations sans but lucratif > Marketing.
BUSINESS & ECONOMICS > Nonprofit Organizations & Charities.
Nonprofit organizations > Management
Nonprofit organizations > Marketing
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