The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving /

"Why commercial-style branding doesn't work for nonprofits--and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry i...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Brooks, Jeff, 1961-
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : Wiley, [2014]
Sujets:
Fund raising.
Nonprofit organizations > Marketing.
Nonprofit organizations > Management.
Branding (Marketing)
Collecte de fonds.
Associations sans but lucratif > Marketing.
Associations sans but lucratif > Gestion.
Stratégie de marque.
fund raising.
branding.
BUSINESS & ECONOMICS > Nonprofit Organizations & Charities.
Fund raising
Nonprofit organizations > Management
Nonprofit organizations > Marketing
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