APA (7th ed.) Citation

Laidler-Kylander, N., & Stenzel, J. S. (2014). The brand IDEA: Managing nonprofit brands with integrity, democracy, and affinity (First edition.). Jossey Bass, A Wiley Brand.

Chicago Style (17th ed.) Citation

Laidler-Kylander, Nathalie, and Julia Shepard Stenzel. The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity. First edition. San Francisco, CA: Jossey Bass, A Wiley Brand, 2014.

MLA (8th ed.) Citation

Laidler-Kylander, Nathalie, and Julia Shepard Stenzel. The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity. First edition. Jossey Bass, A Wiley Brand, 2014.