Branding in governance and public management /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Eshuis, Jasper, 1972-
Other Authors: Klijn, Erik-Hans
Format: eBook
Language:Inglés
Published: New York : Routledge, 2012.
Series:Routledge critical studies in public management ; 8.
Subjects:
Communication in public administration.
Public relations and politics.
Government publicity.
Branding (Marketing)
Electronic books.
Online Access:Texto completo
Table of Contents:
  • The rise of branding in governance processes
  • The many faces of branding: definitions, functions, and forms
  • Branding to influence perceptions about policy problems and solutions
  • Branding to activate, motivate, and bind stakeholders in governance processes
  • Brands and the media: communicating with the outside world
  • Branding as governance strategy
  • Risks and limits of branding
  • Brands and governance: towards interactive forms of branding.

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