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Branding in governance and public management /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2012.
|
| Colección: | Routledge critical studies in public management ;
8. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The rise of branding in governance processes
- The many faces of branding: definitions, functions, and forms
- Branding to influence perceptions about policy problems and solutions
- Branding to activate, motivate, and bind stakeholders in governance processes
- Brands and the media: communicating with the outside world
- Branding as governance strategy
- Risks and limits of branding
- Brands and governance: towards interactive forms of branding.