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Public relations, branding and authenticity : brand communications in the digital age /
"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challen...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Abingdon, Oxon ; New York, NY :
Routledge,
2020.
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| Collection: | Routledge new directions in public relations and communication research.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |