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Customer winback : how to recapture lost customers and keep them loyal /
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business i...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
San Francisco :
Jossey-Bass,
©2001.
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| Édition: | 1st ed. |
| Collection: | Jossey-Bass business & management series.
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| Sujets: | |
| Accès en ligne: | Texto completo |
MARC
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| 100 | 1 | |a Griffin, Jill. | |
| 245 | 1 | 0 | |a Customer winback : |b how to recapture lost customers and keep them loyal / |c Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Jossey-Bass, |c ©2001. | ||
| 300 | |a 1 online resource (xxii, 314 pages) : |b charts | ||
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| 504 | |a Includes bibliographical references (pages 291-301) and index. | ||
| 505 | 0 | |a Customer WinBack; Contents; Foreword; Preface; Acknowledgments; The Authors; Part One: How to Win Back Lost Customers; 1 Why Customer Win-Back Is Critical to Your Success; 2 Managing the Big Three: Acquisition, Retention, and Win-Back; 3 Winning Back a Lost Customer; 4 How to Save a Customer on the Brink of Defection; 5 Mobilizing and Managing a Win-Back Team; Part Two: Making Your Company Defection Proof; 6 When You Think Your Customer Is Safe from Defection; 7 Building a Customer Information System That Drives Loyalty; 8 Targeting Prospects with Strong Loyalty Potential. | |
| 520 | |a Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Customer loyalty. | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 6 | |a Consommateurs |x Fidélité. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Customer loyalty |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Customer services |2 fast | |
| 653 | |a Andre fag (naturvidenskab og teknik) |a Andre fag. | ||
| 700 | 1 | |a Lowenstein, Michael W., |d 1942- |1 https://id.oclc.org/worldcat/entity/E39PCjtrkwTBwTVJRTKGjDK36X | |
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| 830 | 0 | |a Jossey-Bass business & management series. | |
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