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Customer winback : how to recapture lost customers and keep them loyal /
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business i...
| Cote: | Libro Electrónico |
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| Format: | Électronique eBook |
| Langue: | Inglés |
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San Francisco :
Jossey-Bass,
©2001.
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| Édition: | 1st ed. |
| Collection: | Jossey-Bass business & management series.
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| Accès en ligne: | Texto completo |