Cita APA (7a ed.)

Griffin, J., & Lowenstein, M. W. (2001). Customer winback: How to recapture lost customers and keep them loyal. Jossey-Bass.

Cita Chicago Style (17a ed.)

Griffin, Jill, y Michael W. Lowenstein. Customer Winback: How to Recapture Lost Customers and Keep Them Loyal. San Francisco: Jossey-Bass, 2001.

Cita MLA (8a ed.)

Griffin, Jill, y Michael W. Lowenstein. Customer Winback: How to Recapture Lost Customers and Keep Them Loyal. Jossey-Bass, 2001.