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Hot text : Web writing that works.
Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean som...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
New Riders,
2002
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style. |
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| Notas: | Bibliographic Level Mode of Issuance: Monograph. |
| Descripción Física: | 1 online resource (xv, 507 p. ) : ill. |
| Bibliografía: | Includes bibliographical references (p. 481-492) and index. |
| ISBN: | 0735711518 9780735711518 |