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Hot text : Web writing that works.
Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean som...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
New Riders,
2002
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- I. Catch the net spirit
- 1. Who Am I Writing for, and Incidentally, Who Am I?
- 2. What Kind of Thing Am I Creating?
- 3. What Will the Web Do to My Text?
- 4. Attention!
- II. Write like a human being
- 5. Idea #1: Shorten That Text-- 6. Idea #2: Make Text Scannable
- 7. Idea #3: Cook Up Hot Links
- 8. Idea #4: Build Chunky Paragraphs
- 9. Idea #5: Reduce Cognitive Burdens
- 10. Idea #6: Write Menus That Mean Something
- III. Fine tune your style for the genres
- 11. Writing in a Genre
- 12. Creating Customer Assistance That Actually Helps
- 13. Persuading Niche Markets, Individuals, and the Press
- 14. Making News That Fits
- 15. Entertaining People Who Like to Read
- 16. Getting a Job
- IV. Become a pro
- 17. So You Wannabe a Web Writer or Editor
- V. Backup
- 18. Writerly Sites
- 19. If You Like to Read.