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Hot text : Web writing that works.
Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean som...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
New Riders,
2002
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
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| 008 | 160829s2002 xx o 000 0 eng d | ||
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| 050 | 4 | |a TK5105.888.P653 2002 | |
| 082 | 0 | 4 | |a 005.72 |2 21 |
| 084 | |a 05.12 |2 bcl | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Price, Jonathan, |e Author. |0 (uri) http://viaf.org/viaf/sourceID/LC%7cnb2008006750 | |
| 210 | 0 | |a HOT TEXT | |
| 245 | 1 | 0 | |a Hot text : Web writing that works. |
| 264 | 3 | 1 | |a [Place of publication not identified] : |b New Riders, |c 2002 |
| 300 | |a 1 online resource (xv, 507 p. ) : |b ill. | ||
| 336 | |a text |b txt | ||
| 337 | |a computer |b c | ||
| 338 | |a online resource |b cr | ||
| 347 | |a text file | ||
| 500 | |a Bibliographic Level Mode of Issuance: Monograph. | ||
| 504 | |a Includes bibliographical references (p. 481-492) and index. | ||
| 546 | |a English. | ||
| 505 | 0 | 0 | |g I. |t Catch the net spirit -- |g 1. |t Who Am I Writing for, and Incidentally, Who Am I? -- |g 2. |t What Kind of Thing Am I Creating? -- |g 3. |t What Will the Web Do to My Text? -- |g 4. |t Attention! -- |g II. |t Write like a human being -- |g 5. |t Idea #1: Shorten That Text-- |g 6. |t Idea #2: Make Text Scannable -- |g 7. |t Idea #3: Cook Up Hot Links -- |g 8. |t Idea #4: Build Chunky Paragraphs -- |g 9. |t Idea #5: Reduce Cognitive Burdens -- |g 10. |t Idea #6: Write Menus That Mean Something -- |g III. |t Fine tune your style for the genres -- |g 11. |t Writing in a Genre -- |g 12. |t Creating Customer Assistance That Actually Helps -- |g 13. |t Persuading Niche Markets, Individuals, and the Press -- |g 14. |t Making News That Fits -- |g 15. |t Entertaining People Who Like to Read -- |g 16. |t Getting a Job -- |g IV. |t Become a pro -- |g 17. |t So You Wannabe a Web Writer or Editor -- |g V. |t Backup -- |g 18. |t Writerly Sites -- |g 19. |t If You Like to Read. |
| 520 | |a Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style. | ||
| 542 | |f Copyright © 2002 by Jonathan and Lisa Price |g 2002 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Web sites |x Design. | |
| 650 | 0 | |a English language |x Composition and exercises. | |
| 650 | 0 | |a Web site development. | |
| 650 | 0 | |a Online authorship. | |
| 650 | 0 | |a Authorship. | |
| 650 | 2 | |a Authorship | |
| 650 | 6 | |a Sites Web |x Conception. | |
| 650 | 6 | |a Anglais (Langue) |x Composition et exercices. | |
| 650 | 6 | |a Sites Web |x Développement. | |
| 650 | 6 | |a Art d'écrire. | |
| 650 | 6 | |a Internet |x Art d'écrire. | |
| 650 | 7 | |a authorship. |2 aat | |
| 650 | 7 | |a Authorship |2 fast | |
| 650 | 7 | |a Web site development |2 fast | |
| 650 | 7 | |a Online authorship |2 fast | |
| 650 | 7 | |a English language |x Composition and exercises |2 fast | |
| 650 | 7 | |a Web sites |x Design |2 fast | |
| 650 | 7 | |a Schreiben |2 gnd | |
| 650 | 7 | |a Textgestaltung |2 gnd | |
| 650 | 7 | |a Web-Seite |2 gnd | |
| 650 | 1 | 7 | |a Tekstproductie. |2 gtt |
| 650 | 1 | 7 | |a Internet. |2 gtt |
| 650 | 7 | |a Electrical & Computer Engineering. |2 hilcc | |
| 650 | 7 | |a Engineering & Applied Sciences. |2 hilcc | |
| 650 | 7 | |a Telecommunications. |2 hilcc | |
| 653 | |a Design | ||
| 700 | 1 | |a Price, Lisa, |e Contributor. |0 (uri) http://viaf.org/viaf/sourceID/LC%7cno98050250 | |
| 776 | 0 | 8 | |i Print version: |a Price, Jonathan, 1941- |t Hot text. |d Indianapolis, Ind. : New Riders, 2002 |z 0735711518 |w (DLC) 2001089176 |w (OCoLC)49193769 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/0735711518/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Internet Archive |b INAR |n hottextwebwritin0000pric | ||
| 994 | |a 92 |b IZTAP | ||