The community manager's playbook : how to build brand awareness and customer engagement /

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you?ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Perkins, Lauren (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Berkeley] : Apress, 2015.
Temas:
Customer relations > Management.
Branding (Marketing)
Stratégie de marque.
branding.
Business & management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations > Management
economie
economics
bedrijfswetenschap
management science
Management studies, Business Administration, Organizational Science (General)
Economics (General)
Management, bedrijfskunde, organisatiekunde (algemeen)
Economie (algemeen)
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