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Romancing the brand : how brands create strong, intimate relationships with customers /
Consumers aren't just using brands; they are engaging in rich, complex, ever-changing relationships, and they'll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brands they love. How can marketers cultivate and grow the deep relationships that ea...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass,
[2014]
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |