Profitable customer engagement : concept, metrics, and strategies /

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) fra...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kumar, V., 1957-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications India Pvt. Ltd, 2013.
Temas:
Customer relations > Management.
Branding (Marketing)
Profit.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations > Management
Profit
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