The financial services marketing handbook : tactics and techniques that produce results /
"The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more valu...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Ehrlich, Evelyn, 1950- |
Otros Autores: | Fanelli, Duke, 1954- |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, N.J. :
Bloomberg Press,
©2012.
|
Edición: | 2nd ed. |
Colección: | Bloomberg financial series.
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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