The financial services marketing handbook : tactics and techniques that produce results /

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"The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more valu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ehrlich, Evelyn, 1950-
Otros Autores: Fanelli, Duke, 1954-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Bloomberg Press, ©2012.
Edición:2nd ed.
Colección:Bloomberg financial series.
Temas:
Financial services industry > United States > Marketing.
Financial planners > Marketing.
Customer relations.
Financial services industry > Computer network resources.
Planification financière personnelle > Marketing.
Customer relations
Financial planners > Marketing
Financial services industry > Computer network resources
Financial services industry > Marketing
United States
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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