The power of being divisive : understanding negative social evaluations /

"How can hostility lead to a new customer base? How can scandal and controversy be a catalyst for organizational change? Where can contested industries and stigmatized occupations find positions of strength for growth and performance? Thomas Roulet provides a theoretical framework for understan...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Roulet, Thomas (Thomas J.) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2020]
Temas:
Management.
Business enterprises > Public opinion.
Industries > Public opinion.
Occupations > Public opinion.
Evaluation > Social aspects.
Stigma (Social psychology)
Stereotyping
Gestion.
Entreprises > Opinion publique.
Industrie > Opinion publique.
Professions > Opinion publique.
Stigmatisation (Psychologie sociale)
Évaluation > Aspect social.
management.
Business enterprises > Public opinion
Industries > Public opinion
Management
Occupations > Public opinion
Acceso en línea:Texto completo
Descripción
Sumario:"How can hostility lead to a new customer base? How can scandal and controversy be a catalyst for organizational change? Where can contested industries and stigmatized occupations find positions of strength for growth and performance? Thomas Roulet provides a theoretical framework for understanding the advantage in divisiveness. Apple, Volkswagen, Investment banking, and big tobacco all deal with their own forms of negative social evaluation, to varying impact, as illustrated in this new book"--
Descripción Física:1 online resource : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:1503613909
9781503613904

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