The power of being divisive : understanding negative social evaluations /

"How can hostility lead to a new customer base? How can scandal and controversy be a catalyst for organizational change? Where can contested industries and stigmatized occupations find positions of strength for growth and performance? Thomas Roulet provides a theoretical framework for understan...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Roulet, Thomas (Thomas J.) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2020]
Temas:
Management.
Business enterprises > Public opinion.
Industries > Public opinion.
Occupations > Public opinion.
Evaluation > Social aspects.
Stigma (Social psychology)
Stereotyping
Gestion.
Entreprises > Opinion publique.
Industrie > Opinion publique.
Professions > Opinion publique.
Stigmatisation (Psychologie sociale)
Évaluation > Aspect social.
management.
Business enterprises > Public opinion
Industries > Public opinion
Management
Occupations > Public opinion
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : a framework to understand negative social evaluations
  • Where it all begins : understanding the antecedents of negative social evaluations
  • Resisting hostility : resilience to negative social evaluations
  • Going beyond resilience and capitalizing on negative social evaluations
  • Practical implications for individuals, organizations, and society.

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