Exporting : key considerations for international business growth : products, communication, brands, trade shows, channels, culture, and cash /

This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Houlier, Laurent (Autor), Blaskey, John (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2020.
Edición:First edition.
Colección:International business collection.
Temas:
Export marketing > United States.
International business enterprises > United States > Management.
International trade.
Entreprises multinationales > États-Unis > Gestion.
Commerce international.
Export marketing
International business enterprises > Management
International trade
United States
Global development.
Sustainable.
Risk mitigation.
Multichannel distribution.
Omnichannel expansion and globalization
Worldwide website, e-commerce, e-marketplace, Internet.
Business-to-business (B2B)
Direct-to-consumer (D2C)
Intellectual property, trademarks, patents, Web domain registration and protection.
Compliance, packaging, labeling.
Pricing.
Translation, humor.
Credit insurance, currencies, payment terms, cashflow, incoterms, VAT, custom duty and clearance, tariff.
Distributor, agent, licensing, franchising, consignment, sale or return, concession, outlet, store, retail, subsidiary, merger, acquisition, joint venture.
Traffic, literature, presentation.
International payment transactions.
Returns policy.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface: what this book will do for you. Chapter 1. Products and services: adapting for export markets
  • Chapter 2. Intellectual property (IP): protecting and leveraging brands
  • Chapter 3. Communication: bridging language and cultural gaps
  • Chapter 4. Tradeshows: optimizing and measuring performance
  • Chapter 5. B2B and D2C options: selecting sales channels
  • Chapter 6. Cashflow: balancing prudence and growth
  • Chapter 7. Culture and behavior: managing organizational disruption
  • The way forward: driving success.

Ejemplares similares