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Exporting : key considerations for international business growth : products, communication, brands, trade shows, channels, culture, and cash /
This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2020.
|
| Edición: | First edition. |
| Colección: | International business collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 190417s2020 nyua fo 001 0 eng d | ||
| 040 | |a NYBEP |b eng |e rda |c NYBEP |d OCLCO |d OCLCF |d EBLCP |d YDX |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 1196175067 |a 1196255834 | ||
| 020 | |a 9781952538452 |q e-book | ||
| 020 | |a 1952538459 | ||
| 020 | |z 9781952538445 |q print | ||
| 029 | 1 | |a AU@ |b 000069948595 | |
| 035 | |a (OCoLC)1196189088 |z (OCoLC)1196175067 |z (OCoLC)1196255834 | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a HF1416.5 |b .H68 2020eb | |
| 082 | 0 | 4 | |a 658/.049 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Houlier, Laurent, |e author. | |
| 245 | 1 | 0 | |a Exporting : |b key considerations for international business growth : products, communication, brands, trade shows, channels, culture, and cash / |c Laurent Houlier and John Blaskey. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2020. | |
| 300 | |a 1 online resource (1 PDF (xix, 117 pages) :) |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 isbdmedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a International business collection, |x 1948-2760 | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Preface: what this book will do for you. Chapter 1. Products and services: adapting for export markets -- Chapter 2. Intellectual property (IP): protecting and leveraging brands -- Chapter 3. Communication: bridging language and cultural gaps -- Chapter 4. Tradeshows: optimizing and measuring performance -- Chapter 5. B2B and D2C options: selecting sales channels -- Chapter 6. Cashflow: balancing prudence and growth -- Chapter 7. Culture and behavior: managing organizational disruption -- The way forward: driving success. | |
| 520 | 3 | |a This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business. | |
| 588 | |a Description based on PDF viewed 09/17/2020. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Export marketing |z United States. | |
| 650 | 0 | |a International business enterprises |z United States |x Management. | |
| 650 | 0 | |a International trade. | |
| 650 | 6 | |a Entreprises multinationales |z États-Unis |x Gestion. | |
| 650 | 6 | |a Commerce international. | |
| 650 | 7 | |a Export marketing |2 fast | |
| 650 | 7 | |a International business enterprises |x Management |2 fast | |
| 650 | 7 | |a International trade |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 653 | |a Global development. | ||
| 653 | |a Sustainable. | ||
| 653 | |a Risk mitigation. | ||
| 653 | |a Multichannel distribution. | ||
| 653 | |a Omnichannel expansion and globalization | ||
| 653 | |a Worldwide website, e-commerce, e-marketplace, Internet. | ||
| 653 | |a Business-to-business (B2B) | ||
| 653 | |a Direct-to-consumer (D2C) | ||
| 653 | |a Intellectual property, trademarks, patents, Web domain registration and protection. | ||
| 653 | |a Compliance, packaging, labeling. | ||
| 653 | |a Pricing. | ||
| 653 | |a Translation, humor. | ||
| 653 | |a Credit insurance, currencies, payment terms, cashflow, incoterms, VAT, custom duty and clearance, tariff. | ||
| 653 | |a Distributor, agent, licensing, franchising, consignment, sale or return, concession, outlet, store, retail, subsidiary, merger, acquisition, joint venture. | ||
| 653 | |a Traffic, literature, presentation. | ||
| 653 | |a International payment transactions. | ||
| 653 | |a Returns policy. | ||
| 700 | 1 | |a Blaskey, John, |e author. | |
| 776 | 0 | 8 | |i Print version: |z 9781952538445 |
| 830 | 0 | |a International business collection. |x 1948-2760 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6349542 |z Texto completo |
| 938 | |a Business Expert Press |b BEPR |n 9781952538452 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6349542 | ||
| 938 | |a YBP Library Services |b YANK |n 301536189 | ||
| 994 | |a 92 |b IZTAP | ||