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Marketing Financial Services Online.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Portsmouth :
MarketingSherpa, Incorporated,
2003.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- ""Table of contents""; ""introduction""; ""case study #1: schwab research reveals email alert subscribers place five times more trades""; ""case study #2: how a regional bank grew beyond its boundaries by offering online wealth management services""; ""case study # 3: fleet tests cheap banners vs. expensive superstitials to grow home equity loan applications online""; ""case study #4: netbank achieves 12 profitable quarters by obsessively tracking marketing metrics""; ""case study #5: safeway select banks use aggressive in-store customer associates to grow online accounts""
- ""Case study #6: how u.s. bancorp piper jaffray builds buzz and ""great feedback from very high net worth clients""""""case study #7: insurezone surpasses a million in sales to small businesses by partnering with banks and portals""; ""case study #8: esl credit union uses advanced data mining to increase campaign responses by 50%""; ""case study #9: prudential securities increases banner campaign profitability ""by an order of magnitude""""; ""tips from visa usa's market research expert michael marx""