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00000cam a2200000Mu 4500 |
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EBOOKCENTRAL_ocn923251679 |
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OCoLC |
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20240329122006.0 |
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m o d |
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151010s2003 xx o 000 0 eng d |
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d MERUC
|d ZCU
|d ICG
|d OCLCO
|d OCLCF
|d VT2
|d OCLCQ
|d OCLCO
|d OCLCQ
|d DKC
|d AU@
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
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| 020 |
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|a 9781932353167
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|a 193235316X
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1 |
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|a DEBBG
|b BV044105781
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|a (OCoLC)923251679
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|a HF6161.F46.M37 2003eb
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|a UAMI
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1 |
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|a MarketingSherpa, Incorporated.
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| 245 |
1 |
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|a Marketing Financial Services Online.
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| 260 |
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|a Portsmouth :
|b MarketingSherpa, Incorporated,
|c 2003.
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| 300 |
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|a 1 online resource (40 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Print version record.
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|a ""Table of contents""; ""introduction""; ""case study #1: schwab research reveals email alert subscribers place five times more trades""; ""case study #2: how a regional bank grew beyond its boundaries by offering online wealth management services""; ""case study # 3: fleet tests cheap banners vs. expensive superstitials to grow home equity loan applications online""; ""case study #4: netbank achieves 12 profitable quarters by obsessively tracking marketing metrics""; ""case study #5: safeway select banks use aggressive in-store customer associates to grow online accounts""
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| 505 |
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|a ""Case study #6: how u.s. bancorp piper jaffray builds buzz and ""great feedback from very high net worth clients""""""case study #7: insurezone surpasses a million in sales to small businesses by partnering with banks and portals""; ""case study #8: esl credit union uses advanced data mining to increase campaign responses by 50%""; ""case study #9: prudential securities increases banner campaign profitability ""by an order of magnitude""""; ""tips from visa usa's market research expert michael marx""
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| 500 |
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|a ""Arthur andersen ecommerce experts say partnerships and ecrm critical for efinance sales success""""about marketingsherpa""
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Advertising
|x Financial services industry.
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| 650 |
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0 |
|a Marketing.
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| 650 |
|
6 |
|a Services financiers
|x Publicité.
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| 650 |
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6 |
|a Marketing.
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| 650 |
|
7 |
|a marketing.
|2 aat
|
| 650 |
|
7 |
|a Advertising
|x Financial services industry
|2 fast
|
| 650 |
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7 |
|a Marketing
|2 fast
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| 776 |
0 |
8 |
|i Print version:
|a MarketingSherpa, Incorporated.
|t Marketing Financial Services Online.
|d Portsmouth : MarketingSherpa, Incorporated, ©2003
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3340004
|z Texto completo
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| 938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL3340004
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| 994 |
|
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|a 92
|b IZTAP
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