Business Project Management and Marketing Mastering Business Markets /

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineeri...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Kleinaltenkamp, Michael (Editor ), Plinke, Wulff (Editor ), Geiger, Ingmar (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Springer Texts in Business and Economics,
Temas:
Marketing.
Project management.
Accounting.
Industrial organization.
Project Management.
Organization.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Order Management
  • Inquiry Evaluation and Proposal Preparation
  • Pricing and Revenue Planning in the Project Business
  • Order Financing and Financial Engineering
  • Contract Management
  • Negotiation Management
  • Project Management
  • Project Cooperation.

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