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Business Project Management and Marketing Mastering Business Markets /
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineeri...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2016.
|
| Edición: | 1st ed. 2016. |
| Colección: | Springer Texts in Business and Economics,
|
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
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|---|---|---|---|
| 001 | 978-3-662-48507-1 | ||
| 003 | DE-He213 | ||
| 005 | 20220118194735.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 160108s2016 gw | s |||| 0|eng d | ||
| 020 | |a 9783662485071 |9 978-3-662-48507-1 | ||
| 024 | 7 | |a 10.1007/978-3-662-48507-1 |2 doi | |
| 050 | 4 | |a HF5410-5417.5 | |
| 072 | 7 | |a KJS |2 bicssc | |
| 072 | 7 | |a BUS043000 |2 bisacsh | |
| 072 | 7 | |a KJS |2 thema | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 245 | 1 | 0 | |a Business Project Management and Marketing |h [electronic resource] : |b Mastering Business Markets / |c edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger. |
| 250 | |a 1st ed. 2016. | ||
| 264 | 1 | |a Berlin, Heidelberg : |b Springer Berlin Heidelberg : |b Imprint: Springer, |c 2016. | |
| 300 | |a VII, 399 p. 142 illus. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 1 | |a Springer Texts in Business and Economics, |x 2192-4341 | |
| 505 | 0 | |a Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation. | |
| 520 | |a Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. . | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Project management. | |
| 650 | 0 | |a Accounting. | |
| 650 | 0 | |a Industrial organization. | |
| 650 | 1 | 4 | |a Marketing. |
| 650 | 2 | 4 | |a Project Management. |
| 650 | 2 | 4 | |a Accounting. |
| 650 | 2 | 4 | |a Organization. |
| 700 | 1 | |a Kleinaltenkamp, Michael. |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
| 700 | 1 | |a Plinke, Wulff. |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
| 700 | 1 | |a Geiger, Ingmar. |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783662485064 |
| 776 | 0 | 8 | |i Printed edition: |z 9783662485088 |
| 776 | 0 | 8 | |i Printed edition: |z 9783662569306 |
| 830 | 0 | |a Springer Texts in Business and Economics, |x 2192-4341 | |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/978-3-662-48507-1 |z Texto Completo |
| 912 | |a ZDB-2-BUM | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Management (SpringerNature-41169) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||