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The Communicating Company Towards an Alternative Theory of Corporate Communication /

Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hübner, Hartmut (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Heidelberg : Physica-Verlag HD : Imprint: Physica, 2007.
Edición:1st ed. 2007.
Colección:Contributions to Management Science,
Temas:
Acceso en línea:Texto Completo