Creating and managing superior customer value /

"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Woodside, Arch G., Golfetto, Francesca, Gibbert, Michael
Format: Electronic eBook
Language:Inglés
Published: [Bingley, Eng.] : Emerald JAI, 2008.
Series:Advances in business marketing & purchasing ; v. 14.
Subjects:
Customer relations > Management.
Relationship marketing.
Marketing relationnel.
Sales & marketing.
Business & Economics > Sales & Selling.
Gestion d'entreprises.
Business and Management.
Customer relations > Management
Relationship marketing
Kundenmanagement
Kundenwert
Strategisches Management
Aufsatzsammlung.
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