Managing the new customer relationship : strategies to engage the social customer and build lasting value /

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Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP "Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Gordon, Ian, 1952 June 19-
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : Wiley, 2013.
Sujets:
Relationship marketing.
Customer relations > Management.
Social media > Marketing.
Marketing relationnel.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Management
Relationship marketing
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