Managing the new customer relationship : strategies to engage the social customer and build lasting value /

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Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP "Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gordon, Ian, 1952 June 19-
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley, 2013.
Subjects:
Relationship marketing.
Customer relations > Management.
Social media > Marketing.
Marketing relationnel.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Management
Relationship marketing
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