Baking Powder Wars : The Cutthroat Food Fight that Revolutionized Cooking /

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First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world'...

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Bibliographic Details
Main Author: Civitello, Linda (Author)
Format: Electronic eBook
Language:Inglés
Published: Urbana : University of Illinois Press, [2017]
Series:Book collections on Project MUSE.
Subjects:
Baking powder.
HISTORY > United States > 19th Century.
BUSINESS & ECONOMICS > Industries > General.
Levure chimique > Aspect economique > États-Unis > Histoire.
Levure chimique > États-Unis > Histoire.
Baking powder > Economic aspects > United States > History.
Baking powder > United States > History.
United States.
History.
Electronic books.
Online Access:Texto completo
Description
Summary:First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes.
Physical Description:1 online resource (272 pages).
ISBN:9780252099632

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