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Key marketing metrics : the 50+ metrics every manager needs to know /
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important m...
| Cote: | Libro Electrónico |
|---|---|
| Auteurs principaux: | , , , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Harlow, England :
Pearson,
[2021]
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| Édition: | Third edition. |
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |