Key marketing metrics : the 50+ metrics every manager needs to know /

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important m...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Bendle, Neil T. (Author), Farris, Paul W. (Author), Pfeifer, Phillip Edward, 1951- (Author), Reibstein, David J. (Author)
Format: Electronic eBook
Language:Inglés
Published: Harlow, England : Pearson, [2021]
Edition:Third edition.
Subjects:
Marketing research.
Marketing > Mathematical models.
Marketing > Recherche.
Marketing > Modèles mathématiques.
Marketing > Mathematical models
Marketing research
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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