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Get to aha! : discover your positioning DNA and dominate your competition /

From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company's precise position in the ma...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Cunningham, Andy (Auteur)
Format: Électronique Audio
Langue:Inglés
Publié: [Place of publication not identified] : McGraw Hill-Ascent Audio, 2017.
Édition:[First edition].
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Texto completo (Requiere registro previo con correo institucional)