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Get to aha! : discover your positioning DNA and dominate your competition /

From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company's precise position in the ma...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Cunningham, Andy (Author)
Format: Electronic Audio
Language:Inglés
Published: [Place of publication not identified] : McGraw Hill-Ascent Audio, 2017.
Edition:[First edition].
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)
Texto completo (Requiere registro previo con correo institucional)