Event success : maximizing the business impact of in-person, virtual, and hybrid experiences /

"Event Success teaches marketers and event planners how to create optimized experiences that build thought leadership, drive new sales, retain customers, and build their bottom line--in physical, virtual, and hybrid formats. Readers will learn how to define event success, win cross-team buy-in,...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Alroy, Alon (Auteur), Ben-Shushan, Eran (Auteur), Katz, Boaz (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : Wiley, [2022]
Sujets:
Special events.
Marketing.
Marketing
Événements spéciaux.
marketing.
Special events
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Table des matières:
  • How We Got Here
  • Event Success in the Post-COVID-19 Era
  • After the Storm
  • The Age of Disruption
  • The Event Data Maturity Curve
  • Reaching the Right Audience at the Right Time
  • SAPPHIRE NOW: A Case Study in Event Data Utilization
  • With New Data Power Comes New Responsibility
  • Engagement in a Hybrid Era
  • Choosing the Right Format for the Right Outcome
  • Content
  • Community
  • Experience Design
  • The Rise of the Event Experience Manager
  • New Skills for a New Title
  • Soft Skills
  • The New Path for Event Professionals
  • The Event Team of the Future
  • The Changing Event Technology Landscape
  • Choosing the Right Technology Partner
  • What an Event Platform Can (and Can't) Do for You
  • Taking on the Future of Experiences
  • This Is Our Moment.

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