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Event success : maximizing the business impact of in-person, virtual, and hybrid experiences /
"Event Success teaches marketers and event planners how to create optimized experiences that build thought leadership, drive new sales, retain customers, and build their bottom line--in physical, virtual, and hybrid formats. Readers will learn how to define event success, win cross-team buy-in,...
| Cote: | Libro Electrónico |
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| Auteurs principaux: | , , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken, New Jersey :
Wiley,
[2022]
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |